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Effective Article Marketing Methods Overlooked By Most People
For very many years, article marketing has been very useful and powerful for generating targeted website traffic. But what is not evident to very many article marketers is you can leverage your articles in many ways.
For a very long time people have been using article marketing as a way to promote themselves as well as the products that they end up selling on their various web sites.
There are quite a few different types of articles as well as strategies for creating articles. We will explore this area of optimizing your articles and approaches to reach more traffic and increase overall conversions.
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The most general approach article marketers take is to generate traffic from article directories. Of course there is also the element of optimizing for search engines. You really should know what you are doing if you want to make this work. There is another approach that is not used as often by the majority of marketers. This alternative, yet effective, method is writing for syndication. You will need to shift your perspective and approach with syndication for a number of reasons.
The process of syndicating content means your content is used by website and blog owners on their own sites. The type of traffic that is possible here is highly targeted and can be considerable in the long term. But site owners will not syndicate just any kind of article. You are going to find that site owners favor articles approaching 1000 words, and the quality and writing need to be top notch. Keep in mind they have internet sites that are directly about the topic of your article. So that means they will know whether or not your content is useful and unique.
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One very common error made by article marketers is they publish their articles on major directories such as Ezinearticles first. Once they have done that, then they will then publish that article on their own sites. Only the more experienced article marketers tend to get this, but it is learned from experience. For example, for Googly's sake you want them to know that the original content, your article, is coming from your site rather than any article directory. Also, if you work at backlinking and ranking your site, then you can somewhat easily beat the directory page where it resides. That is why it is important, and permissible, to use your content on your site first, and then on any directory.
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If you want to be hands-on about syndicating your articles, then here is an approach that can bring good results. Let's say you have crafted an article you think is suitable for syndication. Then you will publish your article on your site and then the directories. Find as many outstanding sites that are appropriate for your article niche. Chances are good those webmasters are going to see your article if they look in the directories, but there are no guarantees. If they accept your offer, then you can even ask them if they would like to receive more of your articles.
Search engine optimization or SEO is the optimisation of websites, Web pages, or blogs for search engines. Utilizing SEO software is highly disputed - some say you should do everything manually, while others think you should be automating as much as possible, preferably along with software.
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Not long ago, I didn't know ANYTHING about Internet marketing... However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and setup my own BLOG! Find out exactly how I did it...
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