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How To Set Up Keywords As Well As Keyword Phrases Correctly On Your Website
If perhaps you were trying to get more traffic from the search engines or even just boost your rankings in their results, you should start by looking at your website. Positioning your keywords properly throughout your website is able to help you get a much better ranking in the search engines.
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We are going to explain to you, over the following few paragraphs, where, why and how you should be making use of the keywords for your website.
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The particular website address also referred to as the URL should contain your keyword or your keyword phrase. This also goes for blogs since many bloggers target a separate keyword for every post they make. If you happen to use the Wordpress platform you are able to change the perma-link as your creating your post, just make sure that the perma-link is your keyword phrase.
Something different people don't normally take into consideration are the H1, H2 and the H3 tags on the pages. You should make sure that your keyword or phrase is actually included in all of these tags. Getting your keywords in these tags will enable the search engine crawler pickup what your site is about.
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Many of you have likely heard of the first sentence rule. This generally means that each and every page you develop should have the keyword or keyword phrase in the first sentence of the content. Even so there is also the last sentence rule that lots of you have probably not heard of. It is the same as the first sentence rule but it applies to the last sentence of content material on your page.
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And let's not overlook the keyword density which is also very important. This is basically the amount of times your keyword is found on the page compared to the number of words on the page. Between 3% and 5% is just where you will want your keyword density to end up. Keyword stuffing is when you merely add the keyword to almost every sentence and the search engines will penalize you for that.
Now there is something else I would like to share with you and that is the format of the keywords in the content material. When ever conceivable, and in every case you'll want to use the bold, underline and the italic settings on your keywords. Which means that just about every time you have the keyword on your web page, it should also be utilizing one of the formats stated above. The key here is to use a different format each time you make use of the keyword. While some people just bold each and every instance of their keyword this is not the very best way to do it.
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Acquiring a higher ranking is what it is actually all about and by following the tips above you may very well get the ranking you need. Of course you will not want to forget that for each and every page your trying to rank, you should be building backlinks to that particular page, not just the home page.
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